Kellogg’s: Taking Advantage of Swine Flu (H1N1) Fears
When I first saw this, I honestly thought it was a joke.
(CBS) Kellogg, the nation’s largest cereal maker, is making new, controversial claims that its Krispies cereals can help boost kids’ immune systems.
Does fortifying junk food with a couple of vitamins make it healthy? No, of course not. Processed foods and foods high in sugar are not healthy. Period.
So why would Kellogg’s think that by adding a few vitamins to its kid cereals, that they could then call them healthy? Let me take a guess – $$$$$$$$$$. Isn’t it interesting how they are making these claims about “boosting your families immunity” at a time when most mothers are fearful of the H1N1 virus? Coincidence? Or just super good marketing strategy?
The truth is…Sugar (and many of the other ingredients in these cereals) actually weaken the immune system, so claims of boosting immunity are totally bogus. Shame on you Kellogg’s – You are clearly taking advantage of this swine flu crisis to increase your bottom line.
What do you think about this? Let me know in comments.
